21 European alternatives · 11 countries · independently chosen, never paid for
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The European alternatives guide

Kinder choices, made in Europe.

Apps, software, beauty tools and beauty brands — chosen for cleaner formulas, kinder companies and data that stays close to home. In depth, honest, never sponsored.

Try: Notion · Gmail · Drunk Elephant · period tracker · LED mask · Figma

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What would make life a little easier?

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Tools for living healthierMove more, sleep better, know what is in your food and your cream.4 picks Tools for habit formingGentle structure for routines that actually stick.5 picks Tools for house managementShared lists, family plans and a calmer household.5 picks Tools for skin & self-careClean skincare and at-home devices worth the shelf space.9 picks Tools for your cycle & hormonesTrack changes through your 30s, 40s and beyond — privately.1 pick Tools for greener livingWaste less, buy second-hand, choose better ingredients.7 picks Tools for a private digital lifeEmail, browsing and notes that keep your data in Europe.3 picks Tools for creative work & businessDesign, write and run your own thing — without Big Tech.3 picks

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Four shelves, one standard

Mobile appsEveryday apps built in Europe — for your cycle, your home, your habits and your health — from companies that answer to European privacy law.8 alternatives SoftwareDesign, writing, email and business tools for your desk. Thoughtful European software that does the job without mining your data.5 alternatives Beauty toolsLED masks, cleansing devices and at-home skin tech from European companies. We explain what the light, the settings and the claims actually mean.3 alternatives Beauty brandsSkincare and make-up with cleaner formulas, independent certifications and no animal suffering — from the Baltics to the Alps.5 alternatives

Curated edits

Hand-picked collections

Editors’ picks

See all 21
C

Germany · Apps

Clue

A science-led cycle tracker from Berlin, under European data law.

Instead of US-based period trackers

  • Woman-founded
No reviews yetFreemium
T

Denmark · Apps

Tiimo

A visual planner that makes your day feel doable.

Instead of Google Calendar

  • Woman-founded
No reviews yet€
Y

France · Apps

Yuka

Scan a barcode, see what is really in your food and cosmetics.

Instead of Think Dirty

  • Independent
No reviews yetFreemium
P

Spain · Software

Penpot

An open-source design tool that runs in your browser.

Instead of Figma

  • Open source
  • Privacy-first
No reviews yetFreemium
PM

Switzerland · Software

Proton Mail

Encrypted email, calendar and cloud storage from Switzerland.

Instead of Gmail

  • Open source
  • Privacy-first
No reviews yetFreemium
FL

Sweden · Beauty tools

FAQ 202 LED Mask

A soft silicone LED mask with eight light colours.

Instead of Dr. Dennis Gross DRx SpectraLite

No reviews yet€€€
M

Latvia · Beauty brands

MÁDARA

Award-winning organic skincare from Baltic meadows.

Instead of Drunk Elephant

  • Certified organic
  • Cruelty-free
  • B Corp
No reviews yet€€
T

France · Beauty brands

Typology

Minimalist, vegan Parisian skincare with short ingredient lists.

Instead of The Ordinary

  • Vegan
  • B Corp
No reviews yet€€

Our promise

We read the label so you don’t have to.

Every listing is chosen by a person, checked against its claims and dated. No brand pays to appear here. When something has a catch, we tell you — in plain words.

How we choose